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3 months on
Feed- Burger King To Offer Actual BBQ Ribs
Shared by Matt
I just did a Wikipedia search for McRib. The big relaunch across the US was in 1994, which made me feel very old. I then remembered and looked up when McDonald's tried pizza in the 90s. We shall never speak of this again.
A we reported last year, BK has been testing real pork ribs in several markets and has now decided to go ahead with the nationwide roll out. Yes, this summer you will be able to get actual ribs on an actual bone at a Burger King.
From the press release:
"Fall-off-the-bone ribs and summer go hand-in-hand, and now we are excited to be the first national fast food hamburger restaurant to offer our guests an authentic bone-in rib menu offering," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp.
"Our guests' initial reaction to this product has exceeded our expectations, further validating the BURGER KING(R) system's investment in our new game-changing broiler. Because of this proprietary cooking technology, we've been able to up the ante in our product development across the board, and BK(TM) Fire-Grilled Ribs are just the beginning of the innovative product line we can offer with this new cooking platform." Honestly, this sounds like a bunch of horsesh*t, but we found a picture and they do look pretty tasty. Then again, it seems that the picture is from some sort of press event.
Anyone tried them? Edible?Summer Will Sizzle with New Bone-in BK(TM) Fire-Grilled Ribs [MarketWatch]
3 months on
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